There are three primary elements of an offer: 1) the purchase price, 2) earnest money, and 3) the closing date. While all are important, purchase price alone is not necessarily the most important element of the offer.
The purchase price is a negotiable amount. Keep in mind that when two offers are essentially the same, usually the offer with the highest purchase price will be accepted. However, both earnest money and closing date could influence a seller in your favor even more than the purchase price you offer. Let me explain:
When making an offer on property you should act in good faith and make your best offer. Your goal is to make a strong offer that will get accepted and stand up against any other offer that should be submitted. In addition to a fair purchase price, your offer will be much stronger if you include solid earnest money of $2000.00 or more and a short closing date of no more than 3 or 4 weeks if possible.
Sellers will often judge the seriousness of an offer by the amount of earnest money tendered with the offer. Earnest money is money put down as a deposit and is fully refundable if your offer is not accepted. Earnest money is deposited into the Broker's trust account and is applied to the purchase price at closing if your offer is accepted.
The closing date on the offer will also get a seller's attention. What concerns a seller the most about a long closing date is that something may happen to prevent you from closing during the interim. Nobody can predict the future and your plans to close on the property could be interrupted by circumstances beyond your control. The seller will have missed the opportunity to sell the land to another buyer while waiting for a closing that ultimately never occurs.
In addition to the purchase price, earnest money, and closing date, one other factor that could either make or break your offer is the presence of contingencies. Contingencies are conditions or requirements that must be met before an offer can proceed to closing. To many sellers, an offer containing contingencies (other than standard financing language) is less attractive. An offer free of contingencies is in many ways superior to offers that contain them.